Tourism is a major industry and contributor to the Singaporean economy, attracting 18.5 million international tourists in 2018, more than three times Singapore’s total population. Singapore is the 5th most visited city in the world, and 2nd in the Asia-Pacific. In 2019 tourism contributed directly to about 4% of Singapore’s GDP, down from 2016, when tourism contributed, directly and indirectly, to around 9.9% of Singapore’s GDP. Altogether, the sector generated approximately 8.6% of Singapore’s employment in 2016.
In 2015, Lonely Planet and The New York Times listed Singapore as their top and 6th-best world destinations to visit, respectively. Well-known landmarks include the Merlion, the Esplanade, Marina Bay Sands, Gardens by the Bay, Jewel Changi Airport, CHIJMES, National Gallery Singapore, the Singapore Flyer, the Orchard Road shopping belt, the resort island of Sentosa, and the Singapore Botanic Gardens, Singapore’s first UNESCO World Heritage Site.
The Singapore Tourism Board (STB) is the statutory board under the Ministry of Trade and Industry which is tasked with the promotion of the country’s tourism industry. In August 2017 the STB and the Economic Development Board (EDB) unveiled a unified brand, Singapore – Passion Made Possible, to market Singapore internationally for tourism and business purposes. The Orchard Road district, which contains multi-storey shopping centres and hotels, can be considered the centres of shopping and tourism in Singapore. Other popular tourist attractions include the Singapore Zoo, River Wonders, Bird Paradise and Night Safari. The Singapore Zoo has embraced the open zoo concept whereby animals are kept in enclosures, separated from visitors by hidden dry or wet moats, instead of caging the animals, and the River Wonders has 300 species of animals, including numerous endangered species. Singapore promotes itself as a medical tourism hub, with about 200,000 foreigners seeking medical care there each year. Singapore medical services aim to serve at least one million foreign patients annually and generate US$3 billion in revenue.
